Speed contributed to nearly 160,000 traffic crashes in Texas in 2024, resulting in 1,467 deaths. That is 35% of all traffic crash fatalities in the state, making speed the number one contributing factor in crashes. As a result, the Texas Department of Transportation (TxDOT) is launching its “Be Safe. Drive Smart” campaign that features country singer-songwriter Parker
McCollum in a public service announcement (PSA) calling on his fellow Texans to slow down and be safe.
The campaign runs alongside Operation Slowdown, a special speed law enforcement period. From July 18 through Aug. 3, officers across Texas will focus extra attention on motorists who are driving too fast, reminding them to slow down and match their speed to road conditions.
Safe driving means more than just following the speed limit. Drivers should follow these tips to stay safe and avoid a ticket:
• Match your speed to road conditions.
• Slow down and allow for more distance to stop when traffic is heavy, roads are slick or road construction is ahead.
• Watch for road signs alerting you of reduced speed limits.
• Remember that traffic fines double if you speed in a school zone or a work zone when workers are present.
The “Be Safe. Drive Smart” campaign is an important part of TxDOT’s Drive like a Texan’s “Kind. Courteous. Safe” initiative. Drive like a Texan is about embracing the pride, camaraderie, and responsibility of being a Texan on the road. By making thoughtful choices, we can all help keep each other safe.
The information contained in this report represents reportable data collected from the Texas Peace Officer’s Crash Report (CR-3). This information was received and processed by the department as of April 8, 2025. To view additional traffic safety data, visit TxDOT’s Traffic Safety Data Portal online.